For now, Instagram remains the sweetheart of the social media scene for marketers. And it’s not hard to see why, since 13% of everyone on Earth is on it, and 80% of them follow brands.

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According to Forrester, engagement – measured by likes, shares and comments from consumers – is also off the chart, boasting a rate of 4.21%. That’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

But apart from such impressive topline figures, challenges are emerging that point to Instagram’s marketing potential dimming because of reduced engagement rates and competition from new challengers, such as TikTok.

Against this backdrop, proactive marketers are seeking ways to increase Instagram engagement despite some setbacks. That’s why we have put together these 23 tips to ensure your paid and organic marketing campaigns continue to hit their mark – and to safeguard your Instagram marketing tactics now and in the future. Let’s dive in.

Post consistently

Don’t preach—tell stories instead

Build a strong brand

Have a visually consistent feed

Choose the right hashtags

Create a branded hashtag

Focus on user-generated content

Explore the full range of Instagram video formats

Use Instagram video subtitles and closed captions

Embrace Instagram AR filters

Take advantage of Instagram’s video ad formats

Give Gifs a chance

Use Instagram traffic to increase website traffic

Use SEO to ‘win’ Instagram

Partner with micro-influencers to create brand authenticity

Host an Instagram contest

Convert Instagram followers into email subscribers

Embrace Instagram Stories

Add a link to Instagram Stories

Use emojis effectively

Promote your Instagram channel on other social accounts

Add CTAs, everywhere

Track and learn from your best-performing Instagram content

1. Post consistently

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